We’re so excited that you’re interested in delivering an event or activity as part of LFA2025. To support you with your LFA involvement, we’ve brought together a LFA Marketing and Branding guide to help you at each stage of the process. To ensure your event is the most successful for you and for the Festival, we recommend reading this page, as well as exploring our other resources in the account section here.
Please note that: although we are sharing this information now to prepare you for your LFA2025 journey, Please only begin promoting your events once the LFA programme launches in May 2025.
On this page you can find:
1. Top tips from on how to create the best event submission copy
2. How to access LFA Branding and official details
3. How to access your LFA Digital Toolkit and Merchandise
4. How to promote your LFA2025 Activity?
1. Top tips from on how to create the best event submission text
Below you can find some tips from LFA Comms Lead Chris Forsdike about how to create great text for your event listing, to encourage people to read and come to your event.
- Keep it concise: Aim for clear, impactful text that captures the essence of your event in a few short sentences. Avoid jargon and lengthy explanations.
- Engage with a hook: Start with an attention-grabbing sentence or a thought-provoking question to draw the reader in.
- Highlight the ‘why’: Focus on what makes your event unique. Why should someone attend? Make sure your key selling point is clear.
- Think about your audience: Write with your audience in mind. What would appeal to them? Use language and tone that resonates with your target attendees.
- End with action: Encourage readers to take action, whether it’s signing up, sharing with others, or attending on the day.
- Proofread for clarity: Make sure your text is free of errors and reads smoothly. A well-polished submission shows professionalism and attention to detail.
- Ensure inclusivity: Make sure you have ALT text for images, no jargon or offensive language. For full guidance on inclusive event submission text, explore our LFA2025 Inclusive events guide here.
2. LFA Branding and hashtags
To help ensure that your event has the correct branding for LFA, please find the LFA2025 Brand Guidelines here.
To ensure your communications are correct for LFA2025. Please find below the official LFA details.
The official hashtag for LFA across Twitter, Facebook, LinkedIn, Instagram and TikTok is #LFA2025 and #Voices, please include this hashtag on all social media posts related to LFA.
You should also tag and find LFA on Instagram at @londonfestivalofarchitecture and Twitter at @lfarchitecture; tagging us not only promotes your involvement in the Festival but also makes it easier for us to re-share your content.
Please find the brand guidelines for 2025 here.
Please do not share information about your event publicly until the programme launches May 7th, or without permission from the LFA team ahead of this time.
3. LFA Digital Toolkit and Physical Merchandise
You can now find below the LFA2025 digital assets pack to be used on social or at your event. These include standard social media assets to download and post, editable assets to customise and post and downloadable and printable posters.
Download LFA2025 toolkit here – including LFA logo.
You can collect physical LFA2025 Merchandise between the 19th – 26th May, from The London Centre (3 Aldermanbury, EC2V 7HH). Please note, you can only collect merch between 11am – 5pm Tuesday to Friday.
What’s in the merch pack?
In the LFA2025 merch pack, you’ll find:
- 2 posters
- 2 LFA printed guides
- 1 LFA floor vinyl
- 1 LFA window vinyl
- 4 pink wayfinding arrows
- LFA feedback flyer – please complete this for yourself (side 1) and encourage attendees to scan the QR code and tell us about their experience (side 2)
4. How to promote your LFA2025 Activity
Below you can find some tips from LFA Comms Lead Chris Forsdike about how to best promote your Festival activity and encourage people to come to your event.
- Leverage your networks: Use your social media channels, newsletters, and contacts to spread the word. Encourage your team and collaborators to share, too.
- Create compelling visuals: Include eye-catching images, graphics, or videos that represent your event’s theme and atmosphere to engage your audience.
- Collaborate with LFA: Tag @londonfestivalofarchitecture on social media, use the official hashtag #LFA2025 and #Voices, and share your activity with us so we can help amplify your message.
- Target relevant audiences: Reach out to community groups, interest-based networks, or industry professionals who are most likely to be interested in your event.
- Offer a sneak peek: Share behind-the-scenes content or teasers leading up to your event to build excitement.
- Engage on the day: Post live updates and photos during your event, and encourage attendees to share their experience. This helps boost visibility and extends the reach of your activity
- Ensure inclusivity: Make sure you have ALT text for images, no jargon or offensive language. For full guidance on inclusive marketing, explore our LFA2025 Inclusive events guide here.