‘Think Twice’ raises awareness of fast fashion’s environmental impact and pays tribute to Fitzrovia as a cornerstone of creativity, a hub of embracing freedom of expression throughout time, where artists and designers from the Bloomsbury Group were thriving in the early 20th Century.
The Bloomsbury Group were radical in many ways: in their work, they exhibited a restless questing for new forms, contributing to early expressions of English modernism in art. In their philosophy, they were pioneers across fields as varied as feminism, pacifism, art theory and economics. And in their personal lives, they were famously fluid too – many were queer, and their romantic and sexual relationships were often non-monogamous and mutually entangled.
As important ‘voices’ for the area, three of the members of the group, Roger Fry, Vanessa Bell and Duncan Grant founded Omega Workshops in 1913, which was located in 33 Fitzroy Square as a ground breaking collective that fused art and design in innovative ways. The workshops aimed to blur the boundaries between fine and decorative arts, producing furniture, textiles, ceramics, and other household items adorned with bold, modernist designs.
Sponsored By LDG
The London Festival of Architecture (LFA) and The Fitzrovia Partnership invite you to pause, relax and enjoy the surroundings at nine creative and vibrant seating installations across Fitzrovia. More than just places to rest, these dynamic designs bring the LFA2025 theme, 'Voices' to life.
